Meera, a passionate baker in Panjim, opened “Zest Café” tucked in a peaceful street. Her interiors were Pinterest-worthy, her cakes divine—but her website? Just a boring page that said “Welcome to our site.”
Weeks passed. Crickets.
No new customers.
Until her techie cousin Aarav visited and said,
“Your café is amazing. But you’re like a hidden treasure without a map. People can’t find you. You need SEO.”
He explained:
“SEO means Search Engine Optimization. It’s how you help Google understand your site—so that when someone searches ‘best café in Panjim,’ Google shows you.”
Concept:
SEO = Making your website more visible to search engines like Google
It involves optimizing your content, site speed, keywords, links, and trust signals
Unlike ads, SEO is organic – it doesn’t cost per click
But it takes time, consistency, and quality
Key Takeaway:
If your site isn’t optimized, even the best product is invisible.
